InOurHearts.org was formed to honor our fallen heroes as well as our currently serving military members.  We felt that as the death toll increased, the impact of the news that an additional service member had given their life became less and less.  Wearing a bracelet or dog tag that has the picture and details of a fallen hero reminds both the wearer and the people that they come into contact with that those dying in Afghanistan and Iraq are real people that were someone's husband, daughter, brother, aunt, friend, etc.